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Tuesday, November 22, 2011

Info Post

By Kathleen Pickering

I’m calling myself a Twit because it took me so long to understand the REAL value of Tweeting. If there is a glimmer of a chance that I’m not alone in this, I’d like to share the value I’ve discovered, as well as offer tips I have found to enhance the Twitter experience.

Two very cool events have happened that I want to share. When I “tweeted” the first one, the proverbial light bulb finally illuminated in my marketing head on the enormous benefits of Twitter.

I tweeted this:

Just learned my 1st Super Romance WHERE IT BEGAN earned 4.5 Stars from RT:

Of course, Twitter shortened the link automatically for me. For my mystery writing/reading friends, RT = Romantic Times Magazine.

Well guess what happened? Within an hour, incredible author notables (and I dare say friends or acquaintances) such as, F. Paul Wilson, Christina Dodd, Beth Ciotta, Allison Chase, Cynthia Thomason, and Mary Stella re-tweeted my announcement to their friends.

Let me say this: HOLY QUACAMOLE! Paul has almost 3000 followers, Christina Dodd enjoys the company of over 7000 friends. Talk about spreading the good news!

That means my message was received by an exponentially larger audience than my own. (Which sits at under 1000 friends and will hopefully grow as I become more active.)

So, for those of us who could use a suggestion . . . or seven . . . on how to enhance the Twitter experience, here’s what I’ve learned:

1. Short but Important: the first words you choose to post are critical to catching friends’ attention. I humbly submit, however, that as authors trained to “hook” a reader, that should be a comfortable task.

2. Less is More: If you saturate your channel with uninteresting material, folks will start passing over your Tweets rather than clicking to read more. Be INTERESTING with fewer tweets with links than over-posting babble. The more clicks per tweet you receive, the longer your Tweets stay alive.

3. Timing Counts: That being said, visibility goes a long way to receive attention for your messages. “Packaged” Tweets (bundled together at one time) are not as attractive as well-spaced notices. Folks are saying posting every 30 minutes to every hour, or once every 2-3 hours is optimal for business activity.

4. Keep Your Post Alive: An interesting Tweet with a clickable link to more information that is news worthy can stay alive for over three weeks if done correctly. What is correct you ask? First, it helps if you have a good friend base established (or begin one with an amazing first Tweet); Second, Tweets with links to websites, blogs, freebies and contests do very well.

Now, here are some FREE tools I discovered to enhance your Twitter experience:

A. Tweet Scheduling: There is a free application that helps you set up your Tweeting schedule of--don’t forget-- compelling Tweets. Click here: It’s called, TIMELY.

B. Sharing Photos: Check out POSTEROUS as a free and easy means of uploading photos to your Tweets while keeping within the 140 character requirement.

C. Get More Followers: I find this link incredibly clever for earning more followers. Offer something for free (an e-book, a contest on your website, gift certificate, and interview, etc.) by getting Tweeters to repost your Tweet to their friends or on Facebook, etc. It’s a great way to amass an e-mail list as well as gaining Twitter friends. Check out CLOUD:FLOOD for more information.

So, this Twit has finally caught on the the Twitter experience. I’m hooked, now. Better late than never and really looking forward to more Twitter fun. I hope these tips help anyone out there who may have felt as awkward as I over not understanding Twitter.

Does anyone have any other Twitter tips they can share?

Oh, and, as for the second event I’d like to announce? You’ll have to wait for my next blog!

Hope your Tweeting week is grand!



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