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Wednesday, September 21, 2011

By Joe Moore

In a recent article in The Economist, it was reported that in the first five months of this year, sales of consumer e-books in the U.S. surpassed those of adult hardback books. Only a year before, it was 3 to 1 in favor of hardbacks. Amazon now sells more e-books than paper copies. It’s predicted that as more bookstores close, that will just continue to increase.

Another sign of the times: furniture manufacturers like IKEA are introducing book cases that aren’t designed to hold real books.

The publishing industry is running behind newspapers and music in moving into the digital world. But while the music and newspaper industries are in decline, many publishers feel the transition to ones and zeros will have better results. One big reason is that digitization will breathe new life into old titles and out-of-print books. Some genres, such as serialized romance novels, has a very short shelf life. This will no longer be a big factor since e-books never go out of print. Fans can access these books any time after publication thus extending the income potential for the publisher and author.

Despite this glowing advantage, the article also points out a couple of darker concerns. Number one on the list is piracy. Unlike a digitized movie or music album, e-book files are very small. BitTorrent-powered peer-to-peer websites make sharing and downloading books easy. Accessing the latest bestseller for your e-reader takes only seconds. And it’s widespread and growing like weeds. I get a couple of Google Alerts a week notifying me of new websites where my e-books can be downloaded for free.

Pricing is another threat and directly contributes to piracy. The higher the price, the better the chance that someone will go looking for a free download.

Then there’s the demise of the brick and mortar bookstore. As more stores close, the ability of a publisher to market and promote their books disappears. In the case of Hollywood, fully produced movie trailers run on TV and the Internet, and with music, radio stations are the main path to promotion. But as the number of bookstores decreases, so does the ability of publishers to promote their latest books, virtually the only cost efficient marketing outlet they’ve had up until now.

So with the steady growth of e-books, which one of these issues has directly affected the writers out there? Is your backlist being given a rebirth in digital format? Are your books being pirated? Are the bookstores in your town hanging on or vanishing? Has your publisher found other avenues to promote your work?


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