I just saw a recent analysis by Booklr of the top 100 Amazon Kindle books versus the top 100 Barnes & Noble Nook titles in respect of their relative price points. The results are, I think pretty interesting for anyone considering 'indie' publishing, and in demonstrating the role price may play in different e-book 'markets'.
According to the Booklr survey 35% of the top 100 books on Kindle were free or priced under $2 compared to 0% for the Nook. 61% of the top 100 books on Kindle were priced under $6 versus 39% on the Nook. In the higher price bracket, the results are also pretty different with 27% of books on Kindle priced above $10 versus 40% on the Nook.
These results suggest that customers have quite different book buying habits in these two 'e-reader' markets. It also points to a potential new culture for the Kindle in which customers tend to buy what is free or less than $2. As an author, this signals to me that if I was to go the 'indie' route, I would need to consider price very, very carefully indeed.
The Booklr analysis indicates that the average price for a Kindle top 100 e-book is $6.48 compared with $8.94 for the Nook - which gives us a rough gauge of the price differential between customers for both platforms and opens up the debate over the impact of free and cheap (99c) e-books on overall pricing trends.
So for all your authors considering the indie route, how are you approaching the issue of price? If you are traditionally published, what kind of price point has your publisher set for your e-book? And how much influence do you think Amazon is going to have on driving e-book prices down?
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